MobEx is a new methodology of focusing on the entire mobile experience of a user regardless of the device or medium that they use. With the development of new technologies that can change how we interact with our mobile devices, our users will have more varied ways of interacting with our product.
The Power of Mobile
The importance and complexity of mobile experiences has dramatically increased with every wave of new technology. As mobile devices not only become ubiquitous but also vary in form, it has become more important that companies focus on the overall mobile experience. With all of the data that mobile devices can collect, this is the area that can have the most effect in serving the user in a unique way.
Omniapps
With the emergence of A.I., aggregation of data has become even more important. This will lead to the emergence of Omniapps. Omniapps are mobile apps that serve multiple core purposes with the goal of creating a better experience through A.I. This will be a mixed bag for privacy concerns, as having one company with a lot of your data could be problematic while having multiple companies handle your data could also be problematic.
Nanoapps
While users want better results from A.I., they do have concerns for their privacy. This could lead to the development of Nanoapps. Nanoapps are apps that serve a single purpose and share their data with an aggregator that provides A.I. services. This would be the likely architecture to avoid bloating an app or making it too complex. The aggregation of this data could also happen locally on the phone by an app or the phone itself to protect privacy.